![]() ![]() Our sparkling cider is beautiful, bright, festive - and tingling on the tongue. So our mantra is not “instead of,” but “in addition to.” The two go hand in hand and satisfy the same craving. Can you sell us on why we should all just stick to the sparkling cider?Ī: First of all, I have to tell you: I like Champagne. Q: Martinelli’s Sparkling Cider is a popular item on the kiddie table during the holidays, when children guzzle it while adults uncork the Champagne. The fact that we survived through Prohibition, the Great Depression, two world wars and a few of our own family squabbles is pretty impressive. The odds of a company surviving five generations is one in a million. You think it’s easy? Come spend a day with me.”Ī: It’s almost everything. It can’t be that hard!” He said, “OK, wise guy. So I asked him, “What the heck do you do all day? You make apple juice. ![]() I went home for the summer and was being super lazy. ![]() After 14 years of school, I was burnt out and didn’t quite know what I wanted to do. How did you end up in the fold?Ī: I graduated from Stanford with a degree in economics. Q: Many kids resist going into the family business, yearning to strike out on their own. Here, Martinelli fields a few questions about that vaunted family heritage, his enduring love of apples and a TikTok craze that had some serious bite. He served as the company’s president from 2007 to 2019 and now is its chairman of the board. John Martinelli joined the business, looking to keep that tradition alive while also boosting it to new heights. Shortly after graduating from Stanford in 1979, S. Martinelli & Company has been producing quality apple juices and sparkling ciders in Watsonville for more than 150 years.
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